b
brook johnson
portfolio
For design to be effective, it needs to resonate with the target audience, grab their attention, and communicate clearly. That’s why -- before I touch a pencil or mouse -- I listen closely and make sure I fully understand the objectives. Only then can we create design solutions that work.
Art direction, design and production for a series of teacher's guides for ece STEM, a school curriculum company.
Concepts for Twiga Wildlife Park logo and rack cards. Twiga means Giraffe in Swahili.
Brochure detailing all the Zula offerings with their partner COSI, a science and technology museum in Columbus, Ohio.
Created logo and webpage design for Columbus Audubon.
Art directed graphics, signage, photo op board, and displays for Zula Mission Weather Exhibit. Also created logo, sales materials and advertising.
Worked with Pepsi to create Zula Mission Weather exhibit promotion. Pepsi contact said it was the strongest design he had seen in his ten plus years there.
Created fertilizer Sample cards to help train STI participants and store employees about the characteristics of Scotts fertilizer products.
Created custom pocket folder for Scotts Training Institute participants.
Huge outdoor building banner for Adler Planetarium advertising for Zula Patrol: Under the Weather exhibit.
Developed with IBM. Kids create avatars and have fun exploring and interacting while learning science.
Two color mailer with registration form for Capital University Law School symposium on open adoption.
I designed and produced a series of Afterschool Teacher's Guides for ece STEM.
Concept art for Zula interactive museum exhibit. Exhibit is modular for easy transport and allowing for different purchasing options.
Created a series of product concepts and mood boards to demonstrate concepting and Photoshop skills.
Art directed Zula brand for school activity promotion and created illustration for fold out poster.
Large Duratrans backlit signage advertising Zula's Under the Weather museum exhibit (Adler Planetarium, Chicago).
Award winning illustration self promotion for Brook Trout Studio, Mimicking popular Pantone Swatchbooks, this guide presented a sample of new illustrations to prospective buyers.
Special packaging for Zula's Season One DVD Box Set. Included DVD case, box band and DVD face art. Worked with printer to include special varnishes, foil stamping and embossing on box band.
Created flyers, mailers, chat cards and items for gift shop for popular science museum, Center Of Science and Industry (COSI), space exhibit.
Concept for ZulaSpace, a space inside select Toys 'R Us for Zula Patrol activities and merchandise.
Created sales materials for Riverby, a new condominium development. Included signage, floorplans & elevations, illustration work, and custom pocket folder.
Illustration for multiple Ohio State University Humanities Exchange magazine covers and inside pages.
Art Director, Design and Production: Worked with interactive book developer to create several Zula "AppBooks". Produced Level 1 graphic readers as well as Level 2 comic book style readers. Used Flash and Photoshop to create art for use in interactive app.
Illustration used on cover and inside spread of OSU Humanities magazine.
Award winning sales material for Zula Patrol - The Game, a video game for Nintendo Wii and Sony Playstation platforms. Created one sheet and custom pocket folder on specialty Shine paper stock and clear pocket, using digital printing for super quick turnaround.
Created sales fliers, brochures, press releases, note pads, stationery and custom pocket folders for Mosshaim Innovations.
Created a series of Zula Patrol DVDs, including case wraps, face art and inserts.
Worked with Nick Jr. Magazine to create special three page advertising section, including educational content, games, science activities. and Zula promotions.